Pie In The Sky: Chevy & Domino’s Create In-Vehicle Pizza-Ordering Tech
Chevrolet and Domino’s are now offering in-vehicle ordering via GM’s Marketplace platform.
Drivers create their “Pizza Profile” and use that to place orders for either carry-out or delivery.
While useful, we’re not entirely sold on the idea when we have smartphones and mobile apps.
“Chevy is the first automotive brand to provide embedded in-vehicle pizza-ordering,” they cried. “Why"” I muttered in response. Basically, what we’re dealing with here (and “dealing with it” is about all I can handle at the moment) is Chevrolet partnering with Domino’s to provide people who own Chevys the ability to order pizza directly from their car’s touchscreen. It’s not all that dissimilar from what Domino?s and Ford did two years ago, partnering to examine how self-driving cars impact pizza delivery. How Do I Order Pizza From My Car"
This in-car, pizza on-demand is part of the Chevrolet Marketplace, a commercial platform GM launched near the end of 2017. It allows Chevy owners to buy stuff, essentially. Marketplace can order coffee and food (pizza in this case), find gas stations, make dinner reservations and so on. Chevy says Marketplace is the industry?s first in-vehicle commerce platform. Marketing types – being who they are – tout this like it’s the best technological innovation since the space-saver spare.
“Millions of eligible Chevrolet drivers can now orde...
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