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Nissan’s Vmotion 2.0 is as frivolous and pointless as any other concept car at an auto show, but, ironically, it is also as serious and valuable as concept cars can be. Sometimes, concept cars are just there to make a splash. They can exist just to let designers off the leash and show what they can do.
Other times, concept cars are there as a signal to show where a given automotive company is headed.
This is one of those times.
Front & Center
Nissan, with their Vmotion 2.0 concept, states it quite plainly: “Nissan Vmotion 2.0 concept takes center stage at 2017 North American International Auto Show debut.” In other words, “look at this, we really want you to pay attention to it.” The space-age styling shows a progression of Nissan’s signature ?V-motion? front end. This design element has drawn a fair amount of criticism, but Nissan shows no signs of backing down, so the critics are going to have to live with it. Nissan also points out how the V-motion front end design is utilized on the current Altima, Murano, and Maxima. This is not just shoring up their own opinion on the worthiness of this motif, but exists more as a way to tie the design of the Vmotion 2.0 to what you will see in Nissan showrooms in the future.
“Vmotion 2.0 previews what the future designs from Nissan will be,” said Shiro Nakamura, Senior Vice President, Chief Creative Officer, Nissan Motor ...