New Study: Pet Owners Worry About Safety, Can Automakers Respond"
Here at this publication, we love animals as much as we love cars. However, a new study from Volvo found some pet owners are hesitant to take a road trip with their best friend. Volvo Reports: Dogs, Cars and the People Who Love Them was recently conducted online by Harris Poll on behalf of Volvo among 2,000 U.S. adults ages 18 and above, including 1,342 pet owners.
?Our survey showed that pet parents want to travel with their furry friends, but worry about safety,? explained Jim Nichols, Product and Technology Communications Manager, Volvo Car USA.
Survey Says
The study found that more than a third (38 percent) of millennial pet owners worry about driving with their dog. Among all demographics, nearly a quarter (24 percent) say they keep their dog at home because of safety concerns. Not surprisingly, a majority of Americans (69 percent) view their pets as family members, with millennials being the most pet-conscious generation. Over 50 percent of millennial respondents said they buy better food for their dog than themselves. Nearly 50 percent said they would decline a night out if it meant leaving their dog at home. “Overall, there is an awareness opportunity among pet parents,” Nichols said. “I was most surprised that nearly one in four would leave their dog home on long trips for fear about their safety.”
Addressing The Hype
In 2011, the Center for Pet Safety began crash testing pet safety products and launched a certification program for harnes...
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