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My father’s 1987 Chevy Silverado was as pivotal to my younger years as anything else at the time. We would load the lawn mowers up to cut my grandmother’s grass, stopping at Dairy Queen afterwards. The Super Pig (KSUX 105.7) would provide the soundtrack on those hot summer days. With the windows down, a Misty Slush in my hands, and a good country jam on the radio, it was just another quintessential Iowa summer.
Stories & Songs
My Chevy truck story is one of thousands, but the commonality that runs though each is the inspiration behind the Chevy Truck Centennial. The 100-day commemoration, announced recently at the State Fair of Texas, brought with it two special edition trucks, branded merchandise, and the Truck Legends customer loyalty program. Now a new Pandora station, Chevy Truck 100, has launched in conjunction with the centennial celebration. Country music fans know the love many of their favorite artists have for the Silverado, including Luke Bryan, who says his family always had Chevy trucks on the farm. “At its most basic level, every song tells a story, while the very best songs also make an emotional connection with the audience,” explained Record Producer and Songwriter, Frank Rogers. “For artists, many of us grew up riding in a Chevy truck, making it a natural way to tell the story of our experiences.”
2018 Chevy Silverado Centennial Edition on display at the 201...