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How many modifiers can a company add to a product" In this case, it seems two, and big ones at that. It’s not just a MINI (the new ones are all caps) it’s a MINI John Cooper Works. It’s not just a MINI John Cooper Works, it’s a MINI John Cooper Works Countryman.
So what gives"
When the new MINI hit the roads, they had a real success on their hands (they, in this case, is actually BMW, since MINI is one of their sub-brands). But like a lot of modern business, making one product great that everybody wanted wasn’t the answer, funny as that seems.
Dynamic Duality
Now, there are two things at play here. The first is fashion. If you have a hit on your hands, it might, in large part, be down to fashion trends. And what can be in fashion can also fall out of fashion very quickly. The people in the accounting department don’t like possibilities like that. The other factor at play is range expansion. If you can diversify your offerings, say by not just making a 3 seat pickup truck – but by branching out and making crew cabs, and long beds, and step sides, dually configurations, and all combinations that I just mentioned – then you can capture more of the existing market, or, even better, pull in more customers who wouldn’t have thought to buy your product in the first place.
It’s just basic business management 101, and almost goes without having to mention. ...