The “Mercedes-Benz Collection” has officially launched, a program that allows subscribers to switch between different types of vehicles depending on their needs or lifestyle. The service, a collaboration between Mercedes-Benz USA, Mercedes-Benz Financial Services USA, and Mercedes-Benz dealers, is available now in two cities: Nashville and Philadelphia.
Emerging Trends
Mercedes-Benz says they are “testing the waters” with the program for now. In time, it’s possible it will expand to more cities, as the current pilot program is meant to embrace a growing trend among consumers.
“We’re always looking to stay ahead of our customers’ needs and wants, as well as to bring new people to the brand,” explained Dietmar Exler, President and CEO, MBUSA. “We know there is a market opportunity for people who would like the ability to move in and out of vehicles, depending on what they need or want at a particular point in time, or who don’t want to own a vehicle right now.” “Customer appetites are changing when it comes to how they access products and services, and our financial and mobility services are evolving to fit those demands,” added Geoff Robinson, Vice President, Mercedes-Benz Financial Services USA LLC.
Benefits & Perks
The program consists of three tiers – Signature, Reserve, and Premier ? with prices ranging from $1,095 to $2,995 per month after a one-time activation fee of $495. S...