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Maven is General Motors? personal mobility brand. Essentially, it’s the answer to outfits like Zipcar and car2go that the General set up a little while back. Maven has expanded its programs in Atlanta, from just the Lyft Express Drive program to Maven City car-sharing services.
Increasing Locations
In just over 11 months, Maven has launched three car-sharing or ride-based products and has expanded into 17 cities across the United States and Canada.
Those cities include Ann Arbor (the one in Michigan), Atlanta, Baltimore, Boston, Chicago, Denver, Detroit, Los Angeles, Jersey City (the one in New Jersey), Nashville, New York City, Orlando, Phoenix, San Diego, San Francisco, Washington, D.C., and Waterloo, Ontario, Canada. You’ll note that these are all large cities, both in terms of population, but also size. Most of them also have pretty good public transportation systems too (most of them, Los Angeles I’m looking at you!). These are all places where you don’t really need a car until you need a car. Most of your daily activities can be taken care of either on foot, or using ubiquitous public transit. Every so often though, you need a car. You go shopping and buy something big. Your beloved aunt Evie, still alive and kicking at 87, flies in for a visit. What, you’re gonna make her ride the bus"
No, you go get a Zipcar or a car2go or, GM is hoping, a Maven account, rent a car for a few...