Maserati EV Coming by 2019, Won’t Be a Tesla Clone
Maserati will be the last premium automaker to the battery-electric car party, but it insists it won?t follow anybody else?s rules when it gets there.
Engineering boss Roberto Fedeli is under orders from Fiat Chrysler Automobiles chief Sergio Marchionne to deliver a Maserati EV as soon as possible, but it simply can?t happen from a standing start before 2019.?I think that we could show something before 2020. Maybe 2019,? he suggested during an interview at the Paris auto show. ?We are working to be ready with something that we can show during the next couple of years.” Even with the ultra-quick, largely digital development process pioneered with the Alfa Romeo Giulia, that still leaves early 2020 as the most likely start date for a production Maserati EV. And, when it does come, its first model will be specialized and low volume, so expect it to be more of a sleek grand-touring coupe rather than a Tesla fighter. By the time Maserati?s entry arrives, there will probably be production EVs in the premium segment from BMW, Audi, Mercedes-Benz, Jaguar, Lexus, Infiniti, and Volvo, along with Tesla. ?We will be last (with a production EV), and we have to arrive to the market with something different. Very different.”
He added, “A Tesla fighter probably [is] not a good idea.? Fedeli, who was poached from BMW?s i division earlier this year by Marchionne to head engineering and development for both Maserati and Alfa Romeo, cited a list of reasons why Maserat...
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