A watch, a duffle bag, and a bike seat each served as inspiration for the Lincoln Aviator Shinola Concept. Shinola is one of Detroit’s most iconic brands, known for its luxury watches, fine leather goods, and a hotel downtown on Woodward Avenue. There is even a Shinola-themed Monopoly game. For this Aviator concept, Lincoln teamed up with Shinola to show each brand’s signature styling cues.

What Inspired It

Following a tour of Shinola’s flagship showroom in the Motor City, Lincoln designers went to work. The result is this Aviator concept that blends the design principles of Lincoln with the modern aesthetics of Shinola. The collaboration was an opportunity for Lincoln to explore different colors and new materials for designing vehicles.
“Shinola opened up their showroom to us as a playground ? allowing us to explore how their brand’s lifestyle ethos could be woven into a new theme for one of our vehicles,” explained Kemal Curic, design director, Lincoln. “Our designers were handed a rare gift, and they made the most of it.”

“After our initial meeting with the Lincoln team, it was clear we shared the same passion for well-designed, beautifully crafted products,” said Shannon Washburn, Shinola CEO. “Designers from both brands came together to create an ultra-luxe vehicle that still embodies Shinola’s aesthetic of approachable luxury with thoughtful details.”

Lincoln Aviator Shinola ...