Letter From The UK: Winning Over The Electric Car Skeptics
The citizens of Great Britain are, to say the least, a skeptical lot. Tell them white is white and they will question how many shades of gray that includes. Tell them their borders are safe from invasion and watch the barricades appear in the streets like scenes from Les Miserables. Offer them a fair choice and they will ask what the catch is. Not that they?re all like that of course; some of them are true cynics.
Slow & Steady
Thus, when they are told electric vehicles are The New Big Automotive Thing, the best reaction you will get from them is “we?ll see,” possibly with an added snort of derision. In short, the take up of electric cars has been slow for all the reasons we now know, including range anxiety and the lack of fast-charging. It is a fact, however, that the rate of purchase for electric cars is increasing, albeit slowly. Some of the cars are very good indeed and really quite fun, but unless your driving is confined to a local area or short journeys generally, they just don?t measure up. Under no circumstances will we Brits undertake a long trip and be content to sit in a car park for an hour or more just to get a battery boost.
Sales of EVs are not helped by the charging issue. They simply do not top up quickly enough even if you are lucky to find an unoccupied charger or one not broken down, and there?s a lot of those. This really is a scenario where the cart has been put before the horse and it has had a detrimental effect on sales, no matter...
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