Letter From The UK: Influencing & The Art of Selling Cars
Gather round and harken unto this tale of woe . . .
A couple of weeks ago I took delivery of a brand new Audi A6 saloon to enjoy and discuss for seven days with a view to a review in due course. That?s what I do. That?s why car makers lend me cars; to promote their wares. It?s a win-win situation but it does cost the manufacturers a lot of money. Fortunately, being a small country, the cars can be same day delivered by road. It all adds up, one way and another, to around a thousand of our British Pounds to loan cars to tired old hacks like me.
So it doesn?t help when cars get damaged.
The Story of The A6
The sad story is that the A6 (pictured below) was parked (legally!) in the High Street of the attractive country town of Marlborough. While we were away a bizarre road traffic accident occurred and a vehicle broadsided the A6. When my wife and I came back to the car it was double-take time. This was not how we left it; surrounded by damaged motors, police, and an emergency ambulance. The long and the short of it is that we were stranded. I phoned the Audi press officer and he sprang into action. Within a couple of hours, the stricken A6 had been lifted, the guilty party taken to the hospital, statements organised with the cops, and we were on our way home thanks to my son-in-law. Audi didn?t stop there though: That same afternoon a replacement car in the form of an A3 cabriolet was delivered to my house. How?s that for service" Insurance aside, how much money this mus...
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