Land Rover has introduced its newest customization arm, the SV Bespoke Service, for deep-pocketed clients of the latest Range Rover luxury SUV. The service offers an extended array of color combinations, materials, and finishes to create a customized Range Rover straight from the factory.

“By blending enhanced personalization with peerless refinement and unmatched capability, Range Rover continues to deliver the ultimate in modern luxury,” said Geraldine Ingham, Range Rover’s Managing Director. “With the new SV bespoke commissioning service, we invite our most discerning clients to become the creator of their truly unique vehicle.”

The SV Bespoke Service is available on the Range Rover’s mid-level Autobiography and range-topping SV trims and covers everything that could catch the eye, including lavish hood and tailgate scripts in 24-carat gold.
SV Bespoke Service: Freedom of Choice

Genuine luxury means having the option to choose, and this reasoning is why premium automakers have launched their respective bespoke departments reminiscent of the good old days of coachbuilding: Porsche has its Exclusive Manufaktur, while Lamborghini and Aston Martin have the Ad Personam and Q divisions. Finally, it’s Land Rover’s turn with its newest SV Bespoke Service, and we have to ask, why only now"

Land Rover said its fifth-generation Range Rover has a reputation for being the “world’s most desirable luxury SU...