So Land Rover has been in the truck-making game for 70 years now. That’s an impressive string, especially when you consider what the British automotive industry went through in the late-70s, early-80s. But here we are, and as you would expect, Land Rover decided to celebrate.
And how did they celebrate this milestone" By making a giant Defender in the snow of the French Alps, of course. No, it doesn’t make much sense to me either, but it’s still kind of cool. The giant Land Rover snow art was made in anticipation of World Land Rover Day, April 30th, which will be exactly 70 years since the original Landy was first shown at the 1948 Amsterdam Motor Show.
Vertical Limits
In La Plagne, France, which is southwest from Chamonix, snow artist Simon Beck, who somehow has a job creating geometric art on foot, confronted sub-zero temperatures to produce the outline of a Defender 820 feet across, 9,000 feet up in the French Alps. Yeah, the idea is kind of nutty, and the details make it even more so. To create the high-altitude Defender, Beck walked for 20,894 steps through the French Alps. That adds up to a total of 10.2 miles. ?Making my snow art requires endurance, accuracy, and strength ? all attributes shared with the Defender. Its iconic shape is so simple and recognized across the world; this must be the most recognizable piece of art I?ve ever made,? related Simon (although that sounds like he was reading something a marketing weasel handed him).
And I ge...