Lagonda All-Terrain Concept: The EV With The Floating Key
Aston Martin Lagonda aims to be the world?s first zero-emission luxury brand.
The company will leverage electrification and autonomous driving technologies.
The Lagonda All-Terrain Concept is set for production in 2022 and includes a floating key.
It’s called the Lagonda All-Terrain Concept, and its name is the most uncreative thing about it. Basically, it’s an uber-luxo SUV crossover thingo from Lagonda (i.e. Aston Martin), powered by equal parts electricity and style, and the owners smug sense of entitlement. Aston Martin Lagonda says they’re serious, and they’re really going to make it at a new facility in St Athan, Wales.
Lagonda says it will enter production in 2022, but that sounds rather ambitious. I’ll believe it when I see one on the road. Then again, I said that about Bentley making an SUV, and then I actually did see one, in rural Arizona, of all places, so what do I know" Near-Future Study & Forces of Gravity
Lagonda calls the All-Terrain Concept “The Future of The Luxury SUV,” and in a certain way, they’re right. By going the EV route, Lagonda is betting that future, rich SUV buyers are going to pay a premium for luxury EVs. If you take the mode of motivation out of the equation, the All-Terrain Concept does give that market segment what they’re looking for.
The Lagonda All-Terrain Concept is, as Lagonda puts it, a “near-future” study. That means it’s just a bunch of renderings,...
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