Jeep: An American Classic Both Then And Now
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If you?ve spent any time on the roads lately, you may have noticed a lot of proud Jeep owners. While Jeeps have always been popular and trusted vehicles, they have become very trendy in recent years, especially with younger drivers. If you?re like me, you may be curious as to how this happened. I decided to take a look at the history of Jeep to find out how this classic American brand became a sensation which inspired an almost cult-like following and lifestyle.
Heroic Beginnings
In June 1941, the United States Army was seeking proposals for a new, lightweight, four-wheel drive truck for use in combat. The American Bantam Car Company submitted the first approved prototype. However, the Army ran into one small problem: American Bantam was on the verge of bankruptcy and would likely be too small to handle this major request. With the threat of war looming, the Army handed the prototype design over to Willys-Overland Motors and the Ford Motor Company. Willys and Ford were given free rein to update and modify the Bantam prototype, which resulted in several versions that were subjected to extensive field testing. The Army finally settled on the Willys Model MB design as the most functional. Willys and Ford were instructed to begin churning out these vehicles as quickly as possible.
It is also around this time the name Jeep is said to have originated and there are two theories about its creation. One is simple: the new model...
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