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Jaguar is getting into the factory resto game – not in a terribly big way, but still in a charming, and very British way. A few automakers have started up programs like this. They get some old, yet workable examples of their products from days gone by, and then a dedicated team at the factory restores them to “like new, showroom condition.”
And then the automaker sells them to the public, or, more likely, collectors with deep pockets.
Original Collection
Jaguar is having a go at this whole concept with what they pretentiously call the “E-Type Reborn.” Coventry went through 10 Series I E-Type Coupes with a fine tooth comb, making them literally as good as new, and then selling them. The first one just rolled out at the Techno-Classica Show in Essen Germany. By the way, the Techno-Classica Show sounds pretty cool, and if anyone is in the neighborhood, it would probably be worth checking out. What the E-Type Reborn program does, is offer prospective customers the exceptional prospect of purchasing an original E-Type direct from Jaguar. It goes without saying that E-Types are very hot collectables these days, and if you’re one of those knuckle-dragging Saracens that look at purchasing a car like this as an investment, then getting one from the factory most likely means it will be worth even more money. Obviously, I don’t condone this as the sole reason for buying a sports car, nor ...