For some reason Jaguar has its nickers all in a twist over what counts as a car. And more than that, they are picking an online fight with the Oxford English Dictionary (OED) about what the correct terminology is and how it should be used going forward. Yes, I realize this is just a marketing ploy and an effort to keep the name of their all-electric I-PACE in the press, but it shows a serious lack of understanding about what language is.
Right up front, first sentence from Jag is this in their press release: “Jaguar is calling for the Oxford English Dictionary and Oxford Dictionaries to update their online definition of the word ?car?”
Outdated & Unsustainable
One could make jokes about how Jaguar had a rough go trying to understand concepts like “electrical-reliability” and “less pieces make for better engineering,” but why would I do that" As I stare at my keyboard, I can still see the scars on my knuckles that friggin’ Jags put there. Nope, no chip on my shoulder here. No, my beef is how Jaguar is calling for the OED to update their definition of the word. ?A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer-friendly, so it?s surprising to see that the definition of the car is a little outdated,? said David Browne, Head of the Jaguar Land Rover naming committee. ?We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online cl...