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Jaguar and oil giant Shell have teamed up to create a novel, in-car payment system. And while this may be gilding the lily and solving a problem already taken care of, it could point to some interesting advancements ahead.
Okay, briefly, what Jag and Shell have cooked up here is an in-car payment system so you can buy gas easier. Effectively, it’s a software upgrade that’s integrated into the car’s infotainment system, and accessible via the large central touch screen.
I’ll get into the minutia of how all this works (and it actually is rather interesting) but for the moment, let me ask this question: Why"
Data Factors
Why go to all this time and trouble to come up with a gas-buying app when you can already basically do that with Apple Pay or Android Pay or PayPal or someone like that" Why not, if your Jaguar, just partner with one of these tech companies, rather than rolling your own (as the saying goes)" Near as I can tell, the reasons for taking this harder route are two-fold. One, you can pull that sweet, sweet demographic data that’s driving a lot of our digital economy these days on your own, and the data will be much more pure and need less refinement. Meaning you can slice and dice a certain portion of your customer behavior and drive future decisions off that. Two, you can, potentially, push customers to use given products and services. In this case, you could, hypot...