Invisible Touch: Genesis Still Debating Which Model Will Be First To Get Performance Version (It Won’t Be an SUV)
As one of the busiest men in the auto industry, Albert Biermann must sometimes struggle to remember which of his many hats he is wearing. The former BMW M development boss is now responsible for vehicle testing and high-performance models across the Hyundai, Kia, and Genesis brands, managing a team of 1300 engineers and dozens of forthcoming models.
But while we?ve been heard about the arrival of Hyundai?s go-fast-ified N models in the U.S., plus plans for a wave of sporty Kia GT variants, things have been noticeably quieter on plans for tuned versions of forthcoming Genesis models. This is, it transpires, because there?s still some major internal debate as to which of the new family should receive the treatment first.
?On the Genesis lineup, the whole thing is still in discussion,? Biermann told us on a visit to Hyundai?s Namyang engineering center. ?Before [the lineup is]Â fixed, we?re not making any decisions on performance cars?the lineup needs to be clear, and it?s still moving and fluid.? According to Biermann, the issue is not only deciding in which order performance Genesis models will be created, but also whether they will be built with conventional engines or as hybrids: ?The road map for the next three or four years is clear, but at some point you have to make sure that, with future mobility and all the emissions targets, that you have the technology out there. A lot of discussion is going on about the timing of switching away from pure internal combustion to hy...
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