It’s appropriate to liken the half-ton truck segment to a chess match. Imagine, for a moment, two people are playing in a nearby park. It’s likely both have played for a number of years and are proficient with how the pieces move, given the various stages of the game. Each player is tasked with plotting their own move while simultaneously trying to predict what the other may do.
That’s exactly how the half-ton truck segment in the United States works.
Making Moves
The 2019 Ram 1500 is one of the most technically sound and mechanically advanced vehicles we have seen in recent times. Ram was meticulous with every detail and it’s clear they didn’t rush their forthcoming 1500. On the board, however, remain Ford, General Motors, Toyota, and Nissan. These are formidable players and a closer examination of the new Ram 1500 reveals how the Auburn Hills, Michigan nameplate plans to make their move. “It is really going to change the way the world sees a pickup truck from the perspective of power, efficiency, technology, and luxury,” said Jim Morrison, Head of Ram North America. “We talked a lot to our customers and asked them what they wanted in their next generation Ram, and that is the stuff they asked us to focus on.”
2019 Ram 1500 Limited. Photo: FCA US LLC.
Essential Foundations
The Ram’s high-strength steel frame (98 percent) was designed to accomplish a few things: drop weight, increase performance, provide comfort,...