I was enamored with Sir Ernest Shackleton and the Endurance Expedition in middle school. Our history class covered a unit on famous explorers and the Imperial Trans-Antarctic Expedition easily captured mine and my classmate’s imagination. How exhilarating, yet so undeniably terrifying to have been stranded on Earth’s most barren place. Antarctica.
The photos of the ice-locked Endurance are still stunning to this day. And how the crew maintained morale, and conditioned their survival to their eventual rescue is nothing short of a miracle.
“We were aware of Sir Ernest Shackleton?s story and as a company felt a resonance with his courage and pioneering spirit,” said Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company. Disclosure: This article is sponsored by Hyundai. All views and opinions expressed here are my own. Check out our advertising guidelines to see why we’d never steer you wrong.
Captain’s Log
To honor this monumental voyage and make history again on Antarctica, Hyundai teamed with Patrick Bergel, Shackleton’s great grandson. Bergel piloted a wicked looking Hyundai Santa Fe, traveling from Union Camp to McMurdo and back again, successfully completing the journey his great grandfather began over 100 years ago. This is the first instance where a passenger vehicle has traveled across the continent, and back again. At first glance, it doesn’t seem Bergel fits the family mold, especially as a technology e...