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To my mind, there are two kinds of Super Bowl ads. There are the kind that define your product and make a lasting impact (e.g. Apple’s 1984 Macintosh ad), and then there are the ads that are so bizarre you lose 87% of the viewers and no one even knows what your product is (e.g. that puppy/monkey/baby nightmare).
Honda, for some reason, went with option #2.
Right off the bat, Honda says this in their press release: “Upgraded,” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V.”
That’s not a sentence, is it" No. That’s got to be some Dadaist poetry recently uncovered in Kurt Schwitters old papers, right" Seriously, you can rearrange the words and it still doesn’t make much sense. What, did the Honda ad agency guys smoke a huge amount of kif and say, “you know whose ads I like" The ones with Matthew McConaughey just kinda driving around and mumbling. Let’s do something like that. It’d be far out.” Food & Football
This is a cross-marketing thing between Honda, Amazon, and BuzzFeed; a synergistic tie-in between all three companies where, if it all works out, everyone gets ad time, starts conversations, and makes more money.
Honda points out how the completely redesigned and reengineered 2017 Honda CR-V will make its television debut during this weekend’s big game. So, to help sear the car into t...