This year?s Super Bowl ad for the new Ridgeline is an indication that somebody at RPA, Honda?s U.S. ad agency, has clearly been smoking doobs while binge-watching Shaun the Sheep, ultimately asking himself, “Bro, what if these animated sheep were like, real" And in America"”
In the clip, which touts the redesigned pickup?s in-bed sound system?it uses in-bed exciters!?a group of sheep sing Queen?s ?Somebody to Love? from 1976?s A Day at the Races. In the fashion of Aardman?s wordless claymation farm comedy, the flock only bursts into song when the farmer?s away.

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The spot was directed by Bryan Buckley, veteran of more than 40 Super Bowl commercials. And while it hits the right ?Hey! We spent a lotta coin on this!? notes?Freddie Mercury, Brian May, and Roger Taylor’s ornately layered vocals are practically tailor-tracked to back a spectacle of spectacles, after all?the 60-second clip seems to be about 30 seconds too long. It?s not a wholly unpleasant half-minute?it is Queen, after all?but it seems like Honda could?ve made the same impact and saved a number of doubloons in the process.
Or it could?ve just given us 60 seconds of Shaun the Sheep. Which would?ve been rad. Honda, is it too late for a re-edit"

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