The North American International Auto Show, held in Detroit, Michigan, is the most significant auto show in the world. Last year at the Cobo Center, there were 50 OEMs in the house, 42 press conferences, and over 70 vehicle introductions. 5,000 journalists and other media professionals packed the halls for Press Preview, with nearly 13,000 attending the Charity Preview event. The economic impact of NAIAS on metro Detroit, according to David Sowerby, C.F.A., Portfolio Manager and Chief Market Analyst at Loomis Sayles & Company, is an estimated $450 million.
Here is what to expect at NAIAS, now in its 30th year.
Big Reveals
Casual car enthusiasts and career automotive professionals can appreciate the sea of iron that decorates the Cobo Center every January. Press Preview (January 15th and 16th) is where a lot of the action happens with regard to vehicle reveals. ?From global automakers to tech giants, mobility startups to suppliers and even the head of U.S. Transportation, NAIAS Press Preview will feature industry-shaping announcements from the entire automotive ecosystem,? explained Ryan LaFontaine, 2018 NAIAS Chairman.
Expect to see these automakers debuting new models. All times are Eastern.
Acura
The third-generation Acura RDX Prototype will make its world debut on January 15th at 11:05 a.m. The reveal will showcase a new direction for Acura; this RDX Prototype is the first in a new generation of products, according to the automaker. The RDX will ride on an Acura-exc...