Chevrolet has made much of the 4G LTE connection in its vehicles?the feature, introduced two years ago, has since spread across its entire lineup. Now Chevy is making it cheaper for motorists to use those services. Brand executives said Wednesday they?re cutting the price of most 4G LTE data plans in half.
Although the company won?t say how many subscribers are paying for the service, Sandor Piszar, Chevy?s truck marketing director, says the brand is able to reduce rates because the technology is growing in popularity and gaining more customers.
Under the new pricing, a 1-gigabyte data plan will now cost $10 per month. Previously, customers paid $20 per month. A 10-gigabyte plan that previously cost $80 is now $40. Chevy also introduced a new 4-gigabyte-per-month tier, previously not offered, for $20. For comparison?s sake, Audi offers five gigabytes of data on a six-month plan for $99. Beyond that, it can be hard to make apples-to-apples comparisons because many automakers lump connected features into the initial purchase price of a vehicle and offer free-trial periods of various lengths rather than making customers manage a monthly subscription. Many offer models that contain 4G LTE connections for specific remote features, but that do not offer the same WiFi hotspot capability as Chevy.

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The number of customers ind...