If you’re the kind of person who enjoys hitting up places like Mavericks, Dungeons, or Todos Santos, then the Chevrolet Colorado Z71 Hurley concept is made for you.
Unveiled at this year’s SEMA show, the Seafoam Green pickup is a collaborative effort between Chevrolet and the surfing brand Hurley. Designed to get surfers to remote breaks, the mid-size, four-wheel-drive Colorado Z71 Hurley concept sits higher than its production-spec counterpart and rides on a set of 17-inch wheels wrapped in a set of knobby Goodyear Wrangler DuraTrac tires. A snorkel fitted to the right-front fender helps the four-door pickup wade through waters that may happen to stand between a group of surfers and their destination, while rear-mounted driving lights illuminate the Colorado’s surroundings.
Adding to the concept’s purpose-built nature is a roof-mounted surfboard rack, a bed-mounted Thule storage tray, and a Bimini-style bed cover that provides shade from the sun after a long day of surfing while also covering up valuables left in the truck’s bed (at least from a distance). Inside, the Colorado Z71 Hurley concept is fitted with seats covered in a wetsuit-like, quick-dry material called ventiprene, which means passengers can keep their suits on upon calling it a day and driving back to civilization.

For better or worse, popping the hood reveals a mostly stock powertrain. Fitted with Chevy’s latest 3.6-liter V-6 engine from the 2017 Colorado and ...