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General Motors announced a new platform that engages a cultural shift in personal mobility and transportation. According to GM, more than 25 million people around the globe are expected to use some type of ride-sharing service by 2020. In response, the automaker’s new program, Maven, is now offered in multiple cities across the United States with direct access to on-demand mobility.
“GM is at the forefront of redefining the future of personal mobility,” said GM President Dan Ammann.
In addition to providing the right vehicle, at the right time, for the right trip, GM’s Vice President of Urban Mobility Programs, Julia Steyn, revealed one of Maven’s objectives is to influence the overall business. Maven will provide the convenience of car-sharing with an ownership theme. “Maven is a key element of our strategy to changing ownership models in the automotive industry,” she said.
Maven is tailored to regional consumer needs, while pricing includes insurance and fuel. The program works in several layers:
City
Maven is offered to more than 100,000 people in Ann Arbor, Michigan, focusing on the faculty and students at the University of Michigan. GM vehicles will be available initially at 21 parking spots across the city and similar programs will launch later this year.
Maven incorporates smartphone and keyless integration as customers use the Maven app to search for and reserve a veh...