South Korean luxury automaker Genesis unveiled its newest X Concept in 2021 as one of the most beautiful, eye-catching, and desirable prototypes our eyes have seen. Proudly wearing the Genesis crest grille and a delicately carved body, the X Concept has turned from renders to the real thing with the renamed Genesis X Speedium Coupe Concept. The brand calls it a ?freestyle design exercise? based on the first X concept. We call it ready for primetime.

?This car is an open-door moment in Genesis? journey towards our future EV design,? said Luc Donckerwolke, Chief Creative Officer of Genesis. ?This isn?t a show car ? it?s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis? DNA.?

Hourglass Figure
The most defining characteristic of the Genesis X Speedium Coupe Concept ? one we fervently hope makes it to production ? is the integrated LED daytime running light strip that has come to define the Genesis trademark. But unlike the previous X concept, the Speedium has full-width front light bars that form the crest grille, a unique touch that previews the face of all-electric Genesis models arriving no later than 2030. From the sides, Speedium?s anti-wedge design philosophy looks more organic than the Hyundai Ioniq 6?s streamliner outline.

It almost looks like a two-door station wagon from some angles, but it?s the type of wagon we won?t mind for the daily grind. It?s all because of Speedium?s delicately contoured h...