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You have to hand it to them. And by them, I mean they. And by they, I mean Hyundai. The Genesis G70 surely isn’t a bad car, not even close to it. And, here’s the first of many rubs confronting the Genesis G70: they want it to be a thing in and of itself. It is The Genesis, not, most definitely not the Hyundai Genesis. Just: Genesis.
And all the press materials go to great lengths to refer to the car as just that. The mentions or uses of the word “Hyundai” tally up to two in over 2,000 words of verbiage. So what is it" What is the Genesis G70" In a nutshell, it’s pretty easy: Hyundai’s answer to the Mercedes-Benz S-Class.
Jack of All Trades Hyundai, the South Korean mega-corp-conglomo-nopoly, does everything from construction projects to chemicals to electronics to shipbuilding to automobile manufacturing. Hyundai has been making good, solid, dependable yet affordable cars for decades now. In a lot of ways, they have out Toyota’d Toyota and the other Japanese marques whose stock in trade has long been good, solid, dependable yet affordable cars. But what if you want more than that" What if you, as an ambitious mega-corp-conglomo-nopoly, want more for your automobile division" Enter Genesis. Something well built, stylish, solid, safe, with an on-the-road and at-the-curb presence to make people notice. Enter Genesis.
Styling & Design
They describe the Genes...