Genesis is displaying the Essentia Concept at the New York International Auto Show. The Essentia is the brand?s first battery electric vehicle and provides a glimpse of where Genesis is heading with regard to design and technology.
“We understand our obligation as a luxury car manufacturer to create objects of desire, sparking passion and inspiration by emphasizing a culture while exceeding expectations in terms of technology and connectivity, bringing our outside world seamlessly to the inside of the vehicle,” explained Manfred Fitzgerald, Global Head of the Genesis Brand. “This is what the Genesis Essentia Concept is all about.”
Athletic DNA
Genesis wants to challenge the “status quo” for Gran Turismo cars with the Essentia. With its lightweight, carbon fiber construction, multi-motor electric powertrain, and custom-tailored interior, Genesis is pushing for something both beautiful and capable. The company’s internal philosophy of ?Athletic Elegance? played heavily into the design and engineering of the Essentia; the Gran Turismo proportions are seen in the long bonnet, swept-back cabin, and lower stance. “The Genesis Essentia concept defines our vision for an electric Gran Turismo that integrates Athletic Elegance and Genesis DNA as defining parameters,” said Executive Vice President Luc Donckerwolke, Head of Genesis Design. “A Gran Turismo typology highlights our ambition as a luxurious car brand for the con...