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Ford Motor Company and Mahindra Group are in the opening stages of a possible long-term strategic alliance. Both companies would benefit from each other?s experience and expertise, in particular Ford?s global reach and Mahindra?s operational model in India.
?The agreement between the two companies will allow each to leverage their mutual strengths during a period of unprecedented transformation in the global automotive industry,? reads a joint statement from Ford and Mahindra.
MultiFaceted Approach
The collaboration will run for three years and examine a multitude of opportunities for both companies, including mobility programs, connected vehicle initiatives, and electrification strategies. The partnership will also explore sourcing and commercial efficiencies, plus product development in general. Ford hopes to gain traction in India, an emerging automotive market. ?Ford is committed to India and this alliance can help us deliver the best vehicles and services to customers while profitably growing in the world?s fifth largest vehicle market,? said Jim Farley, Ford Executive Vice President and President of Global Markets.
Farley unscored the importance of the collaboration and believes working with Mahindra will help Ford capitalize on the forthcoming changes in the automotive industry.
?Our two companies have a long history of cooperation and mutual respect,? he said. ?The enormous growth potential in the utility marke...