Ford Modeling Interiors for Smartphone & Tablet Storage
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The header on a recent Ford press release reads “Americans Carry Around So Many Electronic Devices that Ford Had to Rethink the Car Interior” My first thought was, “well duh.” What’s next" “Ford Announces Bigger Seat Cushions For Lard-Butt American Market"”
Then I thought about it for another half second and realized it’s a pretty cool thing.
Considerations
Data point #1: According to the Pew Research Center, roughly one in three Americans now own a smartphone, a computer, and a tablet. That’s a 140 percent increase over the last three years alone. That sharp escalation drove Ford to up the available storage in the 2017 Fusion by 59 percent. Data point #2: Me. I recently had to move to an area of the world I know little about and where proper navigation is key. So I spent far too much time figuring out things like cell phone mounts and chargers and cables and cable routing and, germane to this here article, where on Earth to put all that stuff. And this is in my folk’s car – they’re both older and in constant need of medical this and that, so it means driving literally hundreds of miles for radiation scans and eyeball pressure tests and orthopedic toe cup fittings and x-rays and consultations with gastroenterologists – and their medium-sized sedan has room this sports car driver finds commodious, but even at that, I was scratching ...
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