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Say hello to the Ford EcoSport, the cute ute the Dearborn, Michigan company hopes tics all the right boxes for some buyers – and they just might have a winner. Small in size, but useful in orientation, workable off pavement, but capable in the city, the EcoSport aims to be the most versatile answer for urban drivers.
You can tell who Ford is going for with the first thing they mention in their press release for the EcoSport.
“Ford introduces all-new EcoSport for North America today during the world?s first-ever Snapchat vehicle reveal.”
I wonder who Ford thinks their target market is" Grandma and Grandpa" No. That guy that works nights at the loading dock" Probably not. Gladys, your doctor’s receptionist that hates life and all it has to offer" Nu-uh.
?More people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff,? said Chantel Lenard, Executive Director, Ford U.S. marketing. ?EcoSport fits perfectly into this growing lifestyle. It?s our smallest SUV, packed with features and personality.?
Youthful Options
Clearly Ford is skewing younger with that marketing tactic, and the EcoSport itself is loaded with, and emphasizes features and tech stuff that simply does not matter to the older crowd. The EcoSport offers a wide variety of colors, trim levels, and available features that allow buyers to personalize their ri...