The Ford Expedition and Lincoln Navigator are selling like hotcakes! Lincoln dealers say they cannot order new Navigators fast enough; the luxury SUVs are on the lot an average of just seven days before being sold. It’s a similar story for the Expedition, with an increased transaction price of $7,800 and retail sales up nearly 57 percent last month. Like the Navigator, the new Expedition is lucky to spend a week on dealer lots, with the high-level Platinum trim accounting for nearly 30 percent of total sales.
“The response from customers regarding our new full-size SUVs has been exceptional,” said Joe Hinrichs, President, Global Operations, Ford Motor Company.
Demanding The Finest
It’s worth noting how the higher trim levels continue to be the most desired in Ford’s lineup. With regard to the Navigator, nearly 85 percent of all buyers are opting for the higher-end Black Label and Reserve models. In fact, demand for the Black Label and Reserve series contributed to an average transaction price increase of more than $21,000 in January versus a year ago. Add to that how Navigator retail sales were up triple digits in every region of the country last month, and the growing interest from younger buyers, and it’s easy to see the demand is there. In order to meet this seemingly insatiable appetite for large, luxurious SUVs, Ford is doubling down on their manufacturing strategies at the Kentucky Truck Plant, home of the Navigator and Expedition...