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It’s a calm summer day in Holland, Michigan, a thirty some thousand people city in the state’s western region. A near 200 miles from Detroit, Holland is not a traditional automotive headquarters. Driving through town, past the tulip beds or one of the many churches, there are few if any clues Holland is really at the epicenter of the automotive industry. Holland might generate a reaction not unlike many quiet American communities: that it’s a good place to settle down and raise a family.
Core Platforms
Many of the most influential ideas regarding the future of mobility will emerge from Holland. It’s part of the reason why Faurecia, one of the world’s largest automotive suppliers, has set up shop here. The company operates in 35 countries, employs nearly 99,000, and has over 630 programs in development at any given time. Their largest customers include VW, Ford, Renault-Nissan, and PSA. In North America, Faurecia recorded over 5 billion in value-added sales last year, with a workforce 21,000 strong. “We were a bit more European focused historically and that is why the brand is less known here in North America but that is changing,” said Jim Hotary, Director of Innovation, Faurecia Automotive Seating.
Faurecia is comprised of three business groups related to the modern automobile: seating, interiors, and clean mobility. Across these platforms, the company helps automakers accomp...