As I read my assignment, my heart began pounding ? Formula Experiences. Formula, I think to myself, as in Formula race cars" Am I dreaming" Someone pinch me . . . 
I?ve done a lot of cool things behind the wheel: participated in dozens of autocross events, raced in 24 Hours of LeMons and Chumpcar, driven the canyons outside of Los Angeles, and traversed the wilds of Australia?s Fraser Island in a 4×4 Suzuki Jimny. But I never dreamed I?d have an opportunity to ride in, let alone drive a true race car.
That?s something for the bucket list.
One & Only
And that?s exactly the concept Peter Heffring, entrepreneur, software CEO, adventurer, and avid racer ? along with his team of highly skilled mechanics ? have debuted at Virginia International Raceway, or more locally known as VIR. The place sat vacant until 2000 but has grown considerably in its nearly two decades. Peter’s vision, Formula Experiences, is one such example of how VIR has expanded and flourished – in fact, it’s the only place in America where enthusiasts and race fans can get this close to formula and prototype cars. Peter didn?t necessarily have a playbook to follow to bring the Formula Experiences concept to fruition, but its execution works: it provides the customer with a personalized experience that cannot be matched. My assignment, should I choose to accept it, was simple enough: arrive at VIR and meet at the Oak Tree Tavern for dinner and orientation.
I accepted.
I ar...