Motorsport needs to grow it’s fanbase, and it can use Engineering data to do so…
On every forum, post and article, there will always be that comment that highlights how ?Formula 1 is becoming more boring.? With Formula 1?s global TV audience declining from 527 million in 2010 to around 400 million today, it seems the majority tend to agree. However, this decline is not a true reflection of the Sport becoming less interesting, it is in fact mostly to do with the move to pay TV. For example, UK viewing figures have dropped by a third since Formula 1 left the BBC in 2015, with the combined Channel 4 and Sky Sports race day figures only reaching 2.52 million, (compared to 3.74 million watching the BBC coverage).

People still enjoy the thrill of watching racecars hurtling round race tracks at 180mph, they just don?t want to pay to watch it, which is one of the major issues with our Sport today. This is supported by the recent Motorsport Network Global Fan survey, which not only received a huge response of 215,872 participants, making it the largest Formula 1 fan survey to date, but the percentage of fans describing Formula 1 as ?exciting? nearly tripled from 2015. The survey found that in general, fans are pleased with the new direction of the Sport as demonstrated by a 44% increase in fan belief that Formula 1 is the ?pinnacle of Motorsport? and a 43% improvement that the Sport fields ?the best drivers?. Both of which are high on the agenda of Formula 1?s new owne...