Ten years ago, members of the press gathered in a hangar at California’s Santa Monica airport for the public debut of a Silicon Valley company?s new car. Pre-reveal rumors suggested that Tesla’s machine was little more than an electrified Lotus Elise. Prior to the event, the company sent out an e-mail denying this was the case. When the tarp was removed, the car was not an electrified Elise in the way that a Pontiac Firebird is not a Chevy Camaro. It?s not, but y?know, it really is. Perhaps more interesting than the Roadster?which was never going to be more than a plaything, despite its claimed-at-the-time 250-mile range?was the company?s plan for its future. It suggested that the funds garnered from starting with an expensive vehicle would allow Tesla to build a car for the masses down the line. A decade and a few swirls ?round the drain later, Tesla now sells a critically acclaimed hatchback sedan beloved by its wealthy owners, offers an overly complex crossover based on the same platform, and has taken hundreds of thousands of deposits for its forthcoming mid-priced Model 3 sedan. Now, CEO Elon Musk is rolling out the second phase of his master plan for the company. In a blog post entitled ?Master Plan, Part Deux? (we were pulling for ?Master Plan 2: Electric Boogaloo?), Musk makes the case for Tesla?s acquisition of SolarCity, outlines when and why Autopilot will emerge from beta testing, suggests that Tesla will move into the heavy-truck segment, ...