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Our nation?s highways are teeming with automotive gridlock. Everyday commuters are backed up bumper-to-bumper, many of whom are driving alone to and from work. Public transportation is either unavailable, inconvenient or frankly just too awful to be a viable option for many.
Traffic is a serious problem. It compromises our safety, damages an already fragile environment and hinders us economically.  And continuously expanding our roadways to get another lane of traffic isn?t going to solve it.
But imagine a scenario where we are able to share cars that pick us up at our house, and whisk us off to work while we check our morning emails.  Microsoft has researched predictive analytics that would ensure passengers have a seamless entry and exit to their daily commute, and that the most efficient routes were always chosen. This is the potential of the driverless automobile, the ambitious and disruptive technology that Google and many other automotive giants are pushing forward with rapid fervor. More Than Safety
But not everyone is excited about the prospect.  Like many innovations, late adopters tend to be critical of technology in the beginning and often misapply the utility rationale for the new developments. For example, much of the purported reasoning for autonomous vehicle technology is safety. Although safety is required to a new standard with autonomous vehicles for obvious reasons, this is not the only reason f...