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According to Breastcancer.org, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in the United States this year. About 1 in 8 women will hear the harrowing news in their lifetime. It could be your girlfriend or wife, your mom, sister, or best friend down the street.
It happened to Mason Watson’s mother, Sharon.
“She batted it for a couple of years and it would get better, then it would get worse, then better, and back to worse,” Watson recalled. “That was the hardest thing I have ever gone through because I was very close to my mom.”

Watson grew up loving cars and was never without his Hot Wheels. Spending his youth in the New Orleans area, he often attended car shows, fascinated by anything with tires and a steering wheel. Today, Watson attends ArtCenter College of Design in Pasadena, California, where his passion for automotive design combines with his mother’s memory. Sharon passed away in 2008 but through her son, The Cure Collection lives on.
“I wanted to do something to promote the awareness of this disease and raise funds for it,” Watson said. “I started with graphics and illustrations that I showed to some friends who thought I should turn them into shirts.”
Watson didn’t think much of it but once he put his designs to fabric, the shirts took off. Originally billed as Cars for a Cure Apparel in 2013, the com...