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My first experience with Continental was innocently enough with tires. As a former service advisor, I sold them to customers and later, owned a vehicle equipped with a set of factory ContiProContact tires. As is often the case in my life, I see certain things a particular way until the scope is widened for me. And this was a prime example – in my world, Continental made tires, albeit very nice ones, but tires only.
Chance Encounter
My introduction to the “other sides” of Continental came innocently enough as well. In early January 2016, I was attending the North American International Auto Show for the first time here in Detroit. As I walked through the upper floors of the Cobo Center, it was obvious I was lost. I had no idea where I was going until I bumped into Brad Warner, Senior Director of Lambert, Edwards and Associates here in Detroit. He could tell I was lost so he graciously spent a few moments giving me the lay of the land at Cobo. As we shook hands to go our separate ways, he mentioned Continental’s passive safety and automated driving round table later that afternoon. On a whim, this well-to-do man I never met invited me to what would become an enlightening academic event hosted by one of the world’s most innovative automotive companies.
Five Fold
Continental consists of five divisions: Tires, ContiTech, Interior, Powertrain, and Chassis and Safety. First and perhaps most comm...