Originally appeared on Automoblog.net

(adsbygoogle = window.adsbygoogle || []).push({});

On the heels of strong SUV and crossover sales, Chevrolet recently announced special editions for the 2017 Equinox and Traverse. Chevy’s crossover sales were up 20 percent last month, marking the best July ever for them in the segment. Specifically, Equinox sales were up 8 percent while Traverse had its best month ever.
Recent data from Chevy shows special edition Silverado trucks are selling up to three times faster than the average truck. Furthermore, special edition Chevy trucks are attracting younger, more affluent customers.
“Special Editions resonate with buyers, offering a unique package with unique looks,” said Betsy Flegg, Senior Manager, Chevrolet SUVs. Boom Town
According to this report from Good Car Bad Car, SUV and crossover sales in the United States rose 24% last year. The report also states subcompact crossovers, like the Chevy Trax, saw solid growth last year too. It’s apparent Chevy is taking the success of special edition trucks, and translating it to the already hot SUV and crossover segments to win further market share.
“We anticipate customers will strongly like the looks of the new Equinox Midnight and Sport Editions and Traverse Graphite Edition,” Flegg said.
We can’t argue with Chevy’s “combination strategy” here. If special edition Silverado trucks are selling well, then special editio...