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At the Chicago Auto Show, Chevrolet announced the introduction of the Redline special edition series. And by special edition, they mean slapping some badges and trim onto cars. Specifically, the Redline special edition is offered on nine Chevrolet cars, trucks, and crossovers, and Redline is the broadest cross-portfolio special edition ever offered by the brand.
And that, honestly, is saying a lot. Because making these half-baked “special editions” is something all American car companies have been doing ad nauseum since time immemorial.
Chevy’s Redline offerings come with black wheels with red hash marks, black nameplates with a red outline, blacked-out grilles, and black Chevrolet bowtie logos. There’s more doo-dads and gee-gaws affixed here and there, depending on the model. The Silverado and Colorado Redline pickups have red tow hooks, for example, while the Camaro Redline gets black hash marks above the wheels. Chevy says it’s a design cue taken from their long heritage in motorsports, but everyone usually just calls them Grand Sports Stripes.
The various packages are offered on the Cruze LT (both sedan and hatchback), the Malibu LT, the Camaro LT/SS (both coupe and convertible), and Chevy’s crossover platform rides: Trax LT, Equinox LT, and Traverse Premier. For the trucks, it’s Colorado LT, Silverado Double Cab LT Z71, and Crew Cab LTZ Z71.
This whole idea of the Redline ...