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You know what" Some people are just pigs! I know gearheads so clean and neat they don’t want you eating near their car, let alone in it. But you’re not like that, are you" Or most of you. Most drivers, and by that I mean especially American drivers, use their cars as mobile offices, diners, beauty parlors, and daycare centers.
Chevrolet is way ahead of you. Rather than teach everyone some manners, they decided to go the other direction and start making interiors that are easier to clean and more stain resistant.
Market Research
Chevy did something a little dangerous: they started paying attention to people on “The Internet.” They did this with the best of intentions. The design team for Chevy’s 2018 Equinox noted (correctly) that people have a tendency to over-share stuff on social media. Facebook, Instagram, Twitter, the whole lot of them is clogged with people showing you what they’re eating for lunch. That burrito the size of a Dachshund" Well that just dropped onto the dash, foot well, and/or front seats of their car immediately after that selfie. Very smart of Chevy. They realized this goldmine of free, real-world user data could be leveraged into more usable interiors.
The design team working on the 2018 Equinox?s interior followed “real” people, including other designers and lifestyle influencers. They observed color and fabric trends and common cons...