Coherency. Coherency is a good thing, especially when it comes to corporate brands and styling. Ideally, you want everything you make to have it. Take Chevrolet, for example. You wouldn’t want a Chevy Malibu to look way different from a Chevy Impala. So, when a car company, Chevrolet in this case, makes a styling update, that update has to propagate across the entire company line.
Special Characteristics
Mainly what we’re talking about here is styling cues; belt lines, overall greenhouse shapes, grill designs, badging and where the badges go, that sort of thing. Chevy says what they are going for in the immediate future is muscular designs, new features, and more choices.
?The restyled face of Chevy cars for 2019 is characterized by a family-like appearance, with each model honoring its Chevrolet heritage while showing off expressive designs,? said John Cafaro, Executive Director, Global Chevrolet Design. And I can totally see where he’s coming from. ‘Family-like appearance‘ is the key here.
?We are committed to offering consumers a full lineup of products with fresh designs, new technologies, and efficient powertrain options,” added Brian Sweeney, U.S. Vice President of Chevrolet. “The investments we have made in Spark, Cruze, and Malibu will help position the brand for success in competitive segments that still make up a significant part of the total industry.”
2019 Chevy Malibu. Photo: Chevrolet.
Design Language
As Sweeny a...