Cadillac to Axe ATS, CTS, XTS Nameplates, Will Go to Three-Sedan Lineup
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It’s no secret that new-car buyers are shunning sedans as they instead flock to SUVs and crossovers, and that’s true at Cadillac as well. Unfortunately, the division’s revitalization strategy has relied heavily on traditional four-doors?the redesigned CTS, the ATS, and the CT6?and sales have been weak. Speaking to Reuters, Cadillac chief Johan de Nysschen acknowledged that a “realignment” is in order. And while several familiar nameplates won’t be renewed?including the ATS, the CTS, and the XTS?this isn’t quite the full turn toward crossovers that some are suggesting. Reading between the lines, one sees that Cadillac’s car count drops only from four to three, while the division adds two new crossovers. In the report, de Nysschen says that the ATS and the CTS won’t live beyond the current-generation cars, which reach the end of the road in 2019. But then he says that a new sedan, the CT5, will appear. With the CT6 matching up roughly with the long-wheelbase version of the BMW 5-series in size, the new CT5 can square off against the 3-series. The report also mentions a new, small luxury sedan to battle the Audi A3, and that small Cadillac effectively steps in for the ATS. (You’ll notice, however, that there’s no A3 coupe, so we wouldn’t expect a Cadillac coupe here, either.) The XTS fades away after 2019, but it’s been pretty clear for a while now that the big front-driver is an outlier in the line...
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