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Nearly a century ago, Cadillac?s motto was ?Standard Of The World? and they meant it. People around the globe believed it. Caddys were the kind of car Jay Gatsby or Al Capone or Nucky Thompson would tool around in and they would do so without any sense of compromise or modification or equivocation. For a very long while, Cadillacs were not the best American car you could get, they were simply the best car you could get. Period.
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Sadly, Cadillac hasn’t been able to say anything even close to that since gas rose above 25 cents a gallon. To American luxury car companies in general, and Cadillac specifically, a “good” car has two basic qualities: Comfort and presence. Everything else – stuff like efficiency, handling, performance – those aren’t even close to counting as much as feeling like your sitting on your couch while driving, and when you arrive at your destination, people notice that you have arrived. So what now" Whither Cadillac" They’ve tried to keep up with all these annoying non-domestic trends like fuel efficiency and such. They’ve tried to keep up with the Germans and the Japanese. They’ve tried desperation Hail Mary passes like the Cimarron and the Catera. And failed. They’ve tried pragmatic all-American answers like the latest V-Series cars. And gotten it right (seriously, those things haul). But a sustaining through line, ...