This article originally appeared on AutoVision News. It has been republished with permission.

Cadillac?s LYRIQ, the brand?s first all-electric SUV, is yet another example of how the automaker plans to ?push the boundaries of in-vehicle user experiences.? For proof that is more than talk, Cadillac stressed it has partnered with Territory Studio, known for creative interface designs, and Rightpoint, a Genpact company, throughout the development of a new 33-inch driver interface.

Finding a Fresh Perspective

A customizable user interface is at the heart of the giant 33-inch diagonal LED display. The system is designed to ?display themes to fit the driver?s mood and personality.? The screen wraps toward the driver and information is intuitively displayed where it?s needed most, reported Cadillac.
?In designing the user interface for Cadillac, we started with a vision but recognized that we were going to need a fresh perspective and new ways of thinking to turn it into a reality,? said Bill Thompson, GM senior manager, User Interface Design. ?That?s where Rightpoint and Territory Studio came into the picture. Both teams are incredibly talented and brought a new perspective that enabled us to design a personalized and elegant user-focused experience.?

The Cadillac LYRIC show vehicle features a 33-inch diagonal LED display with a customizable user interface. The large screen wraps toward the driver, and information is intuitively displayed where it?s needed ...