Does the world need another upper-luxury sedan" The world’s established luxury brands have proved convincingly that they can deliver excellent vehicles in the class, and when discussing Cadillac’s upcoming flagship model, the brand’s CEO, Johan de Nysschen, is concerned with something else: “Does it really move the needle"”
Speaking this week at the launch event for the CT6, Cadillac was candid about the need to consider different vehicle concepts for an upcoming flagship model. Such a car would be based on GM’s Omega rear- and all-wheel-drive architecture launched with the CT6, but it would command higher prices likely to range well into six digits.
De Nysschen did not elaborate on possible vehicle concepts, venturing that he would like to “keep the suspense.” Cadillac’s concept cars of the recent past provide more confusion than guidance: Over the past 15 years or so, the brand has shown the Imaj crossover (2000), the Cien mid-engine supercar (2002), the Sixteen superluxury sedan (2003), the Ciel four-door convertible (2011, pictured above), and the Elmiraj luxury coupe (2013).
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So the brand continues to weigh its options on how to tackle the luxury segment beyond the CT6,...