A program that offers Caddys without commitment has expanded to the Dallas and Los Angeles areas, effective today (Monday, November 13). Book by Cadillac, a mobile-app-based subscription service that lets members swap the General Motors luxury cars for a monthly fee, launched in New York last February, and there have since been more than 7000 people on a waiting list for the program, Melody Lee, global director for Book by Cadillac, told Car and Driver. “What we found was that people were signing up for the program from all across the United States,” she said.

There have even been applicants from Dubai, China, and Australia, she said. Some of the highest interest had been coming from the Dallas and Los Angeles areas. That, along with their established “car cultures,” made those cities logical next steps for expansion, she said. Lee declined to give the number of applicants at which Cadillac is capping the program in each market, citing competitive reasons. But the plan is to expand to more select cities in the United States and abroad. To that end, Book by Cadillac is also launching a pilot program in Munich, Germany. Calling it an “interesting urban market” similar to New York, Lee said the Munich program will bring Cadillacs “to the doorstep of the German competition.” Expansion also begins to enable a vision in which a customer could drive to an airport, drop the vehicle, and pick up another Cadillac on arrival in a desti...